Practical Support for Small Teams & Businesses

Practical help for small teams and small businesses: sites, systems, and cleanup, done right.

I take on small, well-defined projects (a website, a report, an automated task) and get them done without the overhead of hiring a full team.

Book a free consult

30 minutes. No pitch deck.

I help small teams fix the operational chaos slowing them down (process, data, AI, and digital presence) without the cost of a full-time hire.

Services

Four ways I plug into your business

  • Idea to Prototype

    Have a business idea that's still stuck in your head? I'll help you talk it through, then turn it into something real you can actually show people: a clear one-pager and a clickable mockup, not just notes on a napkin.

  • Website Builds & Refreshes

    Clean, simple websites for small businesses, nonprofits, and community organizations, built on WordPress or Webflow, using proven templates customized to fit.

  • Process Automation

    Take one repetitive manual task (intake forms, scheduling, follow-up emails) and set up simple automation so it runs itself.

  • Reporting & Analytics Cleanup

    Turn scattered spreadsheets and tool exports into a clean, decision-ready report you can trust every week.

Additional services, available upon request

Operations & Process Documentation

Document how the work actually happens and leave behind SOPs your team will use.

AI-Assisted Workflow Support

Practical help finding where existing AI tools can save your team time. No jargon, no overselling.

Recent work

A few places I've recently helped

  • Idea to Prototype

    Concepts taken from a rough idea through a working, clickable prototype: auth, data, and real user flows built from scratch.

    Faiiv landing page screenshot
    FaiivVisit
    KoiPond app home screen screenshot
    KoiPond
  • Website Refresh

    Recent builds and refreshes:

    C3 Assembly website homepage screenshot
    c3toronto.comVisit
    Fresh Oil Conference website homepage screenshot
    freshoilconf.comVisit

    More projects wrapping up, to be showcased soon.

  • Process Automation

    Took a client's fully manual, paper-based billing process and rebuilt it end to end as a digital workflow: no more paper, no more manual follow-up. (Company kept anonymous.)

  • Reporting Cleanup

    Reporting cleanup work spans financial services, manufacturing, non-profit, and SaaS. New project specifics added as they wrap up.

Portrait of Kristen Joy Guce

Why work with me

I've operated inside the chaos, not just advised on it.

My background runs across SaaS, finance, and small business operations: the kind of roles where you own the process, the reporting, and the follow-up all at once. I'm also currently building a product from the ground up, from first idea through a working prototype, so I know firsthand what it costs to ship something real with limited hands and no shortcuts. That experience is also what I enjoy most: sitting with someone while they talk through a half-formed idea and helping them see it as something real and buildable.

That mix is the point. You get someone who can map a workflow in the morning, clean up the reporting behind it in the afternoon, and tell you honestly which problems aren't worth solving yet.

  • Operations across financial services, manufacturing, non-profit, and SaaS: different scale, same bottlenecks.
  • Currently building a product end to end, from first idea through a working prototype.
  • Comfortable in the messy middle: spreadsheets, half-finished tools, undocumented handoffs.
  • Plain-language work: no frameworks you need a consultant to interpret.

How it works

Three steps, no discovery theatre

  1. 01

    Free intro call

    Thirty minutes to scope the actual problem and decide whether I'm the right fit. No obligation either way.

  2. 02

    Proposal

    A short written proposal with clear deliverables, timeline, and pricing, so you know exactly what you're buying.

  3. 03

    Engagement

    Project-based work first. Hourly for quick fixes. And a retainer is available for ongoing work once we've worked together.

Contact

Tell me what's slowing you down.

Send a few lines about where things are stuck. I'll reply with honest first thoughts and, if it makes sense, a time for a free intro call.